is one of the six brands in Groupe Chantelle (Chantelle, Chantelle X, Passionata, Femilet, Livera and Darjeeling), the renowned french manufacturer and worldwide retailer of women's lingerie since its foundation in 1876. Together, the brands generate annual revenue of €400 million, making Groupe Chantelle one of the market leaders in Europe.With the all-in-one "Return as a Service" solution from ShopRunBack, Groupe Chantelle can take full advantage of a personalized customer experience by using a powerful digital platform and data analysis.
CHANTELLE continues its more than 140-year tradition of innovation, expertise, and product knowledge by putting customer experience at the centre of the company’s progress toward responsibility, transparency, and equality in the retail sector. With the rise of e-commerce and sustainability awareness, Chantelle recognises the need to adapt to the rapidly shifting retail market and streamline not only the purchase process but also make an after-sale experience more enjoyable and eco-friendly for the customer.
When it comes to exploring new opportunities and identifying potential areas for improvement, Chantelle, without a doubt, takes the lead.
Chantelle's business strategy primarily focuses on finding solutions best suited for all 6 of its international brands and websites throughout Europe.
Groupe Chantelle wanted to rely on a robust digital platform and data analytics for both the pre-sale and post-purchase phases of the customer journey to provide personalised and comparable customer experiences.
In April 2022, the ShopRunBack and Chantelle project went live. ShopRunBack's high-tech return solutions were launched to target the following areas in the streamlined returns process:
Integration with ShopRunBack's returns management system made it possible to streamline the digital process for Chantelle's online returns and bring the company's quality of customer care to a whole new level. :